OUR STORY

Built by Community

Serums & Masks started with a simple idea: self-care should feel good, look good, and actually do good for your skin. What began as a small community sharing beauty rituals and honest skin stories grew into something bigger—a space where confidence and care could finally meet.

From that mission came Dear Kitty—our cult-favorite collection designed to treat your most intimate areas with the same love and science you give your face. Because every part of you deserves to feel soft, bright and unapologetically cared for.

A Love Letter To Confidence

We believe that self-care isn’t vanity, it’s vitality. Every formula we craft is a love letter to confidence, blending effective active ingredients with skin-loving hydration so you can look and feel your best, from head to toe.

Because caring for yourself shouldn’t feel clinical...it should feel empowering, effortless and unapologetically you.

No filters, no fuss. Just clean, effective wellness solutions that celebrates the glow that starts with you, delivered right to your door.


DEAR KITTY

How It All Started

Dear Kitty was born from a simple truth: real confidence starts with comfort.

After years behind the beauty counter, Rori Johnson, a former Clinique Manager, saw firsthand the gap in the market: women were investing hundreds into their faces, while silently struggling with hyperpigmentation, sensitivity and confidence issues in intimate areas. No one was talking about it. So in 2019, she created Serums & Masks, a brand built around self-care that goes beyond the surface.

What started as a passion project quickly turned into a movement. When Dear Kitty Intimate Brightening Cream launched, it became an instant cult favorite. Loved for its gentle, effective formula that brightens, smooths, and restores confidence in the most delicate areas.

Today, Dear Kitty stands for more than skincare. It’s a love letter to every woman reclaiming her comfort, her glow and her confidence. Without shame and with a whole lot of self-love.

OUR BENEFITS

The Main Ingredients We Use.
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