A Hybrid beauty solution for all.

Serums & Masks is a new-age skincare company focused on global beauty. We create and inspire trends that are fun, engaging and sensorial.

We believe in enhancing natural beauty through innovation of skincare with makeup enhancing benefits; while leading a generation by pioneering transformation without compromise.

A luxury experience that delivers results for all skin types. 

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Serums & Masks has researched and clinically developed products that are formulated using innovative technology and high performance active naturals such as Grape Stem Cell Extract and Hyaluronic Acid to deliver results without compromise.

We proudly manufacture all our products in the U.S.A in an FDA certified lab.

Always Vegan, Always Cruelty Free.


“A collection consisting only of superhero skincare products”

Officially launched in August 2019, Serums & Masks is the brainchild of a former Clinique Manager, who realised there were only a handful of products across many different brands that were actually good for your skin. She envisioned a collection consisting only of superhero skincare products with natural ingredients that isn’t your typical 3-Step!

Our selfie powered products are everything you’ll need to enhance your current skincare and beauty routine. This is about feeling confident: like taking a selfie with no filter!


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The Main Ingredients We Use.

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Grape Stem Cells

Derived from the skin of red grapes which provide strong antioxidant benefits. Grape stem cells are embryonic in nature, they are a catalyst in helping aged, sun-damaged skin to heal itself.

Vitamin B5

A lash powerhouse that provides nutrition and moisture for long term hydration. Some studies have also shown that vitamin B5 works as a moisturizer on the skin and enhances the healing process of skin wounds. 


An innovative active specially formulated for the use on eyelashes. This peptide helps to encourage the appearance of longer, thicker, fuller lashes. 

Orobanche Rapum

A Breakthrough botanical extract, rich in antioxidants. It supports the skin's barrier, microflora and moisture levels. Helps to minimize early signs of aging.

Tamarind Seed Extract

Improves skin elasticity, evenness and smoothness. Rich in antioxidants, helps to neutralise free radicals and protect the skin cells from damage.

Beet Root

Sugar esters found in Beet Root is used as an emollient and water binding agent with superior skin restoring abilities.

Hyaluronic Acid

This powerful humectant, plumps skin with hydration and instantly recharges water levels. Capable of holding 1,000 times its weight in water, it helps to strengthen the skin's natural moisture barrier. 

Cotton Seeds

High in Vitamin E and Omega 3 fatty acids, it helps to soothe and increase the amount of moisture in the skin.


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